Brandon Hall Group Research Published March 23-29

Brandon Hall Group last week published 7 pieces of research – 2 short-form research reports, 2 case studies, and 3 research-based blogs.

In this blog, we will make public some of these reports (click on the links) as a way for non-members to familiarize themselves with our research, which is just one piece of a Brandon Hall Group Membership. Contact us at [email protected] for more information on membership.

Here is an overview of research released March 23-29, 2015.

Short-Form Research Reports

The 4 Biggest Drivers of Outsourced Learning Content

This KnowledgePoint report, based on Brandon Hall Group’s recent Learning Content Outsourcing Study, shows that outsourcing learning content is more about a lack of in-house resources than reducing cost.

Succession Management: Roles of Key Constituent Groups

This KnowledgePoint, based on data from Brandon Hall Group’s 2015 Succession Management Study, focuses on key constituent groups in succession management and the roles they play in the process of ensuring the quality and depth of leadership and other critical positions in an organization.

Case Studies from Brandon Hall Group Excellence Award-Winners

7-Eleven’s Fresh Approach to Food & Beverage Training

This awards case study examines how 7-Eleven responded to changing economics and consumer food preferences by serving fresh foods. The company used a 5-stage blended learning approach to training franchisees, store employees and other key stakeholders on how ensure a profitable and high-quality fresh food program. The effort earned bronze awards for sales programs and learning programs support business transformation in the 2014 Brandon Hall Group Excellence Awards.

Scaling Talent Acquisition at American Wedding Group

When talent acquisition is inefficient, it can cost the organization in terms of productivity and lost revenue. However, when scaled properly, talent acquisition can drive business outcomes. This is the story of how American Wedding Group accomplished that feat by partnering with Jobvite, earning the company a bronze award for talent acquisition process in the 2014 Excellence Awards.

Research-based Blogs

The 3Qs of Thought Leadership

Thought leadership is made up of three core elements, says VP and Principal Talent Management Analyst Laci Loew. Those characteristics include boldness, uniqueness, and passion, and the power of developing internal leaders can lead to significant business results. But many organizations fail to make this a priority.

The Truth about Data-Driven Recruiting

Brandon Hall Group defines data-driven recruiting as planning for talent needs, sourcing candidates, and making hiring decisions based on data rather than on anecdotal information. In this blog, Talent Acquisition Analyst Kyle Lagunas looks at the levels of maturity for companies that are looking to leverage this talent acquisition practice.

News from #Ulticonnect: Ultimate Software Partners with NetSuite

This week HCM Analyst Ben Eubanks and VP and Principal HR Analyst Trish McFarlane attended the Ultimate Software Connections event in Las Vegas. The first day of the event brought news of a new partnership between Ultimate and NetSuite. In this blog, Eubanks shares some of the implications of this new partnership.

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Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.

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