Building an Engaged Community of Learners
at Baker Hughes

Almost two-thirds of companies believe their learning technology is not learner-friendly, Brandon Hall Group™ research shows, and 62% believe it does not meet the needs of the business.

But the right platform can enable a continuous, self-directed and community-driven social experience that organically and rapidly aligns a workforce, even when much of it is widely dispersed.

Baker Hughes, one of the world’s largest energy technology companies, built a highly successful learning community and knowledge-sharing experience, named CORE. It’s focused on the four values (Lead, Care, Grow and Collaborate) needed to realize the company’s business strategy.

The community was created using technology Baker Hughes had in-house. The next year, Chantelle Nash, director of Digital HR Experience, led the effort to optimize and scale the experience by partnering with NovoEd, a Brandon Hall Group™ Smartchoice® Platinum Preferred Provider. The goal: build a rich, cohort-based virtual learning environment to strengthen the company’s learning culture and drive significant measurable impact. You can learn more about their collaboration in this on-demand webinar.

With NovoEd, Baker Hughes created an enhanced experience featuring:

  • Easier enrollment with a modern user interface and an intuitive mobile app
  • Curated learning paths for a centralized experience
  • Automatic progress tracking that eliminated manual reports
  • Automatic badge issuing for immediate recognition
  • Analytics for community facilitators
  • And many social and peer-to-peer features that increase the sense of community

“We’re used to technology in everyday life and having apps that work seamlessly,” said Nash, whose team won two Gold Brandon Hall Group™ Excellence Awards® in 2022. “So when we come into organizations and technology is clunky and people are still using LMSs as LXPs, that becomes something that causes friction with some employees and makes it difficult for strong results to occur. We are dedicated to bringing our culture to life by putting the employee at the center.”

How does Baker Hughes, with NovoEd, meet learners where they are and create a great experience? There are three critical steps:

  • Provide a flexible, adaptable and scalable approach. A centralized, user-friendly, anytime-anywhere system supporting bite-sized self-learning. Content can be managed, curated and quickly adapted over time as needed.
  • Facilitate an inclusive learning culture. An opt-in, global, diverse community where employees learn together and from each other over time via leader-led experiences and sharing by subject matter experts.
  • Curate a continuous learning experience. This is an ongoing part of the daily experience of learning through experience, coaching and practical application.

“Overall, creating a valuable culture starts with experience,” Nash advises in the webinar.“… Culture is driven by behavior, behavior is driven by emotion and emotion is created by experiences. Think of your favorite brands and the experiences they create that make you a loyal customer. That is the path you need to follow in your organization.”

Like what you see? Share with a friend.

Claude Werder



Stay connected

Get notified for upcoming news subscribing

Related Content

Claude Werder

Claude J. Werder Senior Vice President and Principal Analyst, Brandon Hall Group Claude Werder runs Brandon Hall Group’s Talent Management, Leadership Development and Diversity, Equity and Inclusion (DE&I) practices. His specific areas of focus include how organizations must transform culturally and strategically to meet the needs of the emerging workforce and workplace. Claude develops insights and solutions on employee experience, leadership, coaching, talent development, assessments, culture, DE&I, and other topics to help members and clients make talent development a competitive business advantage now and in the evolving future of work. Before joining Brandon Hall Group in 2012, Claude was an HR consultant and also spent more than 25 years as an executive and people leader for media and news organizations. This included a decade as the producer of the HR Technology Conference and Expo. He helped transform it from a small event to the world’s largest HR technology conference. Claude is a judge for the global Brandon Hall Group HCM Excellence Awards and Excellence in Technology Awards, contributes to the company’s HCM certification programs, and produces the firm’s annual HCM Excellence Conference. He is also a certified executive and leadership coach. He lives in Boynton Beach, FL.