Five Selling Competencies That Provide a Strategic Advantage

Did you know that 78% of companies reported revenue growth as a top priority for 2011? Where are these companies focusing to generate more revenue? 

Brandon Hall Group recently completed a research initiative on the most prevalent selling attributes of sales teams and their impact on performance. As expected, the findings of this research singled out a very important group within the organization responsible for the increase of company revenue – the sales team. Those reporting believed that optimizing the efficiency and effectivness of the sales team was key to revenue growth. 

One thing is clear. Amid a competitive market, an organization must possess the ability to engage business decisionmakers who control funding. The ability to effectively engage a prospect and facilitate their engagement in the entire sales process is crucial. Brandon Hall’s comprehensive research initiative sets forth the five competencies which will provide a strategic advantage that will lead to greater opportunities to sell and close business.

To learn more about Brandon Hall’s comprehensive report on the five competencies crucial to your sales team for increased revenue for your organization, download our complimentary report at

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Lorie Watson



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Lorie Watson