Rio SEO Charms charming charlie with Local Search Solutions

Contributed to by: Rick Clancy, Sr. Director Public Relations

Women’s Fashion, Jewelry and Accessories Retailer Doubles First-Page Search Positions in Hundreds of Store Locations by Deploying Local Search Automation Tools

Charming CharlieHOUSTON and SAN DIEGO, Feb. 25 – charming charlie, an award-winning fashion, jewelry and accessories retailer with more than 240 stores nationwide, was charmed itself after engaging the local search marketing experts at Rio SEO to deploy software automation tools to boost its search engine visibility on a city-by-city basis.

Within one month of signing up for the Rio SEO Local Search Solutions™ software suite, the Houston-based retailer saw its local first-page Google search rankings nearly double on-average in all 240 cities where it has store locations.

Consumers in those cities using Google to search for “fashion accessories” found their local charming charlie stores on the first Web page more than 99 percent of the time.  The numbers were also impressive on Yahoo! and Bing, averaging nearly 95 and about 72 percent, respectively, on those search engines.

With the support of the Rio SEO operations team and their proprietary platform of local SEO software tools, charming charlie realized one-month gains in the number of times during consumer searches where local store information appeared on the first page of the Google (3.7 times), Yahoo! (1.8 times), and Bing (1.5 times) search engines – again on-average using the locally-optimized keywords in all 240 cities.

According to Bill Connard, Rio SEO’s vice president of local search solutions, charming charlie is taking full advantage of all of the features and benefits that combine to make up the Rio SEO Local Search Solutions platform, including “hyperlocal” SEO, mobile optimization, multi-location Web page optimization, local map updating, and Internet Yellow Page updates.

“Rio SEO Local Search Solutions allowed us to automate many aspects of local search, such as maps, which we previously managed manually on a store-by-store basis,” said Kim LaFleur, vice president of ecommerce at charming charlie. “By deploying the Rio SEO tools not only has our local store visibility increased on the major search engines, but we’ve also seen a lift in consumer clicks for driving directions, social check-ins (e.g. Facebook likes), and click-to-call activity.”

LaFleur and Connard will be the featured speakers during a free Incisive Media webinar moderated by software industry marketing consultant Rand Schulman on Thursday, March 14. The webinar will center around a case study about how the women’s fashion retailer grew online traffic by 250 percent.

John Hnanicek,  chief information officer of charming charlie, emphasized how important and how impressed he was with the rapid deployment of Rio SEO Local Search Solutions, which was fully executed and generating valuable Web and store traffic within 30 days.

“There was virtually no disruption in our online marketing operations,” Hnanicek said.  “The deployment and integration of the local SEO automation system was handled quickly and efficiently without a hitch.”

In addition to Rio SEO Local Search Solutions, the San Diego-based software provider offers SEO automation tools for website optimization, keyword discovery and mobile websites.  It also provides the search industry’s first patented organic search reporting solution, along with a unique SEO change tracking tool.

An independent research firm recently cited Rio SEO as “the only leader” in The Forrester Wave™: SEO Platforms, Q4 2012. The Forrester Research report went on to say that “Rio SEO…is the best fit for discovery marketers who want to optimize their content across multiple discovery platforms, not just search engines.”

Rio SEO also recently introduced the Rio SEO Social Media Suite™, encompassing tools for on-demand analytics to measure and optimize social marketing initiatives for scalable, repeatable results; as well as a software product that delivers digital advertising directly to a brand’s most influential users and advocates, in addition to an automation solution for fostering social engagement.

About Rio SEO

Rio SEO provides best-of-breed technology solutions for earned and owned digital media programs, specifically for SEO (search engine optimization) and social media marketing.  Based in San Diego, Rio SEO is among the largest independent providers of SaaS-based SEO automation solutions and patented reporting tools. Rio SEO offers application modules for organic search and social media, including software tools for content marketing, campaign activation, auditing, reporting, change tracking, keyword competitive analysis, mobile site optimization, SEO execution, and local SEO automation.  Rio SEO software clients include brand marketers, retailers, and digital agencies. More information about Rio SEO is available at

About charming charlie

charming charlie, the award-winning fashion accessories retailer, is the one-of-a-kind source of style that’s been helping women find their fabulous since 2004. Winner of several awards over the past few years, charming charlie has been recognized for leading a retail revolution.  Its uniquely designed in-store experience features an unparalleled variety and volume of accessories, ingeniously arranged by color, making that perfect accent fun and easy to find. With more than 200 stores in the U.S. stocked full of all the latest trends, charming charlie is spreading style from coast to coast with fabulous, affordable fashions and insider style advice that has women coming back again and again.  More information is available at or

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