Brandon Hall Group Provides Direct Access to Primary Research Data


Members can Leverage the Value of Proprietary HCM Data – Unbiased, Timely, and Relevant – to Fit their Specific Needs with DataNow™

Sep. 30, 2014Delray Beach, FL – Brandon Hall Group today released DataNow™, a tool that gives users direct access to proprietary, primary research data that can be filtered by market size, revenue, geography and high-performing organizations.

“DataNow™ is the future of Human Capital Management research,” Brandon Hall Group CEO Mike Cooke said. “Organizations – both corporate and solution providers – no longer need to rely on outdated information that is fed to them only through analyst reports. Now they can access timely, relevant data themselves, customize it, benchmark it against their own metrics, share it – and still get our reports and advice and guidance from our team of analysts.”

DataNow™, which will be available at the highest of the three Brandon Hall Group membership levels, will soon feature more than 125,000 data points from research studies in all of the research/analyst firm’s HCM practices.

“The best thing about DataNow™ is that this is only the beginning,” said Claude Werder, Vice President of Corporate and Product Development. “We will be adding new research to DataNow™ regularly – as soon as a research study is closed and the data cleaned. This is validated, market-tested information that members can access themselves and leverage as they see fit. We will be adding functionality on a regular basis. New versions are already in production.”

DataNow™ includes the following features:
•    Access to Brandon Hall Group’s proprietary and primary research data.
•    Timely, relevant HCM data, filtered by market size, revenue, geography and high- performing organizations in Learning & Development, Talent Management, Leadership Development, Talent Acquisition and HR/Workforce Management.
•    Industry-specific research studies, including high-tech, public sector, professional services, healthcare, manufacturing, and education.
•    Ability to compare and contrast data points from leading HCM practices across high-performing organizations.
•    Ability to conduct your own custom research projects internally.
•    Ability to share data — the right data — with colleagues, customers, clients and partners.

Areas of research covered in DataNow include annual benchmarking data in Learning & Development, Talent Management, Leadership Development, Talent Acquisition and Workforce Management. Other research data available in the coming weeks and months will include: Mobile Learning, Social and Collaborative Learning, Learning Content Outsourcing, HR systems, Talent Management Systems, Learning Management Systems, Learning Content Management Systems, Social Talent Acquisition, Assessments, Employee Engagement, Performance Management, Succession Management, Learning Measurement, HCM Measurement, and Learning Buying Habits.

For additional information about the research please contact CEO Mike Cooke: (561) 865-5017 or mike.cooke<img src=”images/hemail.gif”>

About Brandon Hall Group:
Brandon Hall Group is a HCM research and advisory services firm that provides insights around key performance areas, including Learning and Development, Talent Management, Leadership Development, Talent Acquisition and Human Resources.

With more than 10,000 clients globally and 20 years of delivering world-class research and advisory services, Brandon Hall Group is focused on developing research that drives performance in emerging and large organizations, and provides strategic insights for executives and practitioners responsible for growth and business results.

At the core of our offerings is a Membership Program that combines research, benchmarking and unlimited access to data and analysts. The Membership Program offers insights and best practices to enable executives and practitioners to make the right decisions about people, processes, and systems, coalesced with analyst advisory services which aim to put the research into action in a way that is practical and efficient.

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Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.