Brandon Hall Group Research Looks to the Future

As everyone gets their proverbial legs underneath them in the new year and focuses on the challenging year ahead, Brandon Hall Group is busy providing research and thought leadership on what we believe are the most critical HCM practices for 2017 and beyond.

At our upcoming HCM Excellence Conference 17, we will release our HCM Forecast 2017, where analysts Michael Rochelle, David Wentworth, Daria Friedman, Cliff Stevenson, myself and other BHG leaders share our vision on such topics as:

  • Personalized Learning, utilizing our insights from last year’s research and ongoing dialogue with Excellence Award-winning organizations. Survey respondents told us that coaching and mentoring, mobile learning, and social learning are the most critical components for tailoring learning for shutterstock_529005478individual needs in the immediate future. But the bigger picture is that machine learning will continue to evolve into a form of artificial intelligence where dynamic learning paths will be driven by complex algorithms based on personal, professional, and environmental data collected on the learner. Wentworth will also address the future of learning at HCM Excellence17 in discussions on the learning teams of the future and accelerating learning.
  • Leadership Development, where our 2016 research showed that a mature LD strategy linked directly to business goals is a huge differentiator in effectiveness. The roughly 20% of research respondents that are at this top level of maturity are 63% less likely to have a leadership gap, 55% more likely to fill more than half of key leadership positions by internal promotion, and more than twice as likely to see leadership development as a competitive advantage for the employer brand. Going forward, with an increasingly knowledge-based workforce, newer members of the workforce will often be in a better position to coach and mentor than the experienced leader. We see this reverse mentoring playing a larger role in training leaders.
  • Performance Management, another area where effectiveness is low and desire for change is high. As our 2016 research showed, organizations that take a people-centric approach to performance get much better results. The focus should be on performance development. Our outlook is that savvy organizations are quickly moving toward creating weekly or even daily opportunities for managers and employees to interact with one another. Those already going this route – and often shredding or significantly altering traditional PM processes along the way — are seeing a positive impact on meeting and exceeding business objectives. I will be leading a discussion at the conference, along with Accenture’s Shelby Kan, on how to knock down the barriers to effective performance Management.

Other future-focused conference highlights include:

All this will be followed by an aggressive research calendar that is future-focused and aimed at providing an insightful HCM roadmap for 2017 and beyond.


Claude Werder, VP/Research Operations and Principal HCM Analyst, Brandon Hall Group



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Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.