Brandon Hall Group Research Published April 25-May 1

In the past week, Brandon Hall Group published 17 pieces of research – 2 new proprietary research reports, 7 award-winning technology reviews, 1 solution provider profile, 3 webinars, 2 answers to questions from Brandon Hall Group members, and 2 research-based blogs.

In this blog, we will make public some of these reports (click on the links) as a way for non-members to familiarize themselves with our research:

Research Summary: Talent Acquisition Technology 2016

KnowledgeGraphic: Talent Sourcing Technology: Importance vs. Satisfaction

Webinar: Competencies is not a Dirty Word

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Here is an overview of research released April 25-May 1:

New Research Reports

Research Summary: Talent Acquisition Technology 2016

This report summarizes the top five findings from Brandon Hall Group’s 2016 Talent Acquisition Technology Study. Onboarding, social tools, and predictive analytics are the most sought-after technologies. The research also shows a low maturity level for talent acquisition technology, with most organizations giving low satisfaction scores to tech solutions and most lacking a well-defined strategy for their use of TA technology to drive their TA programs.

KnowledgeGraphic: Talent Sourcing Technology: Importance vs. Satisfaction

This KnowledgeGraphic illustrates the disparity between the talent sourcing technologies that organizations find important and the satisfaction they have with their current solutions. The key takeaway here is that the highest average rating for any sourcing solution is “somewhat satisfied.” No solution is rated “satisfied” or “very satisfied,” which shows the improvement in functionality that organizations seek. The data comes from the 2016 Brandon Hall Group Talent Acquisition Technology Study, concluded in April 2016.


Award-Winning Technology Reviews

These technology reviews – winners of 2015 Brandon Hall Group Excellence in Technology Awards – were released for publication:

Bloomfire Fuels Knowledge-Based Collaboration

Today’s workplace is inefficient – information overload, when combined with lack of knowledge sharing and collaboration, is holding back productivity. It is harder than ever to locate key information and connect with the right experts, consuming valuable time and resources. The result is longer sales cycles, disengaged employees, and dissatisfied customers. Bloomfire, a knowledge and collaboration software platform, helps teams find answers, solve problems, locate information and expertise, and tap into collective knowledge – anytime, anywhere.

Kaplan Enables Customer Growth with Compliance Training

Kaplan Professional Education’s KPeCampus was designed over the last seven years by experts in the fields of learning science, education compliance/regulations and enterprise level human capital training. The goals were to develop a rules-based compliance/regulatory engine that would allow for training to quickly adapt to regulatory changes, while providing easy product assignment and corporate reporting/completion tracking across a vast catalog of online products. The top 25 clients of KPeCampus have achieved 20+% business growth after beginning to use the technology.

PepsiCo Leverages Broadbean Analytics for Recruiting Data

Broadbean Analytics Suite, formerly Big Data Analytics Suite, is software that integrates with your sourcing and recruiting systems to empower talent acquisition by bringing together multiple metrics into a single dashboard to provide a complete view of the recruitment strategy. Broadbean Analytics Suite provides an end-to-end solution for the entire recruitment chain, and is designed around conversations held every day between recruiters and hiring managers to make sure every recruiting dollar is spent effectively.

Compliance and Certification Management by ExpertusONE

Many learning management systems can track eLearning and report on instructor-led classes. However, many years of experience working with regulated companies, tracking certification and recurring training and reporting on business-critical details has made Expertus one of the best. Many of the world’s highly-regulated companies have chosen the ExpertusONE LMS, including Siemens, Tesla, Boston Scientific, Halliburton, and Ellie Mae. The platform’s differentiators include great workflows and modern tools that give managers insights into compliance at any point in time. One customer expects to see over 700% ROI after implementing ExpertusOne.

Simple External Customer Training through Skilljar

Skilljar is a next-generation learning management system (LMS) designed specifically for external training. The platform includes flexible course authoring, a certificates engine, native video hosting, flexible registration options, analytics, team support, Javascript tracking, and more. One customer, a multi-national jewelry software/hardware company, generated more than $1 million in new annual revenue using the system.

T-Mobile’s ShareCast Media-Sharing Platform

ShareCast is a media-sharing platform designed by T-Mobile to be a fast and easy one-stop solution that delivers self-help or just-in-time training. ShareCast supports photo, videos, and audio, but eventually other document formats will be supported, too. The original intent was to create a user interface for a new media server, enabling instructional designers to post and find content quickly, but it morphed into a leading practice-sharing and content-posting site. Now T-Mobile is seeing that frontline employees can use it to share leading practices with peers. In this way, all users can learn from others’ opportunities and successes.

ServiceRocket Enables External Training for Software Firms

ServiceRocket’s Learndot product is a learning management system designed specifically to enable fast-growing software companies to develop, sell, and deliver training programs to customers all over the world. Fast-growing software companies need a learning management system that makes it easy for customers to find training, integrates seamlessly with existing websites and workflows, delivers responsive eLearning and global live training courses, and is eCommerce ready. One customer, Couchbase, was able to sell live courses on its website less than three weeks after implementing Learndot.



Competencies Is Not a Dirty Word

While most executives still scoff at the very mention of competencies, fact is that competencies are the pulse of performance improvement and acceleration – at both the individual and organizational levels. But what does a competency-based approach to performance look like and how do the best-performing organizations go about applying it to their business actions and decisions? Brandon Hall Group’s Claude Werder and Michael Rochelle and Scott Barnard, SVP of UL, share essentials of competency management practices that have a positive and sustaining impact on your business results and corporate culture.


Research Spotlight: Learning Technology

The LMS continues to be the biggest learning technology expenditure for organizations. But with a continuous stream of new technologies and a move to less formal learning experiences, learning technology is changing. In this research spotlight, David Wentworth, Brandon Hall Group’s Principal Learning Analyst, looks at the results of our recently conducted 2016 Learning Technology Study, focusing on the ways organizations are using technology to deliver a wider spectrum of learning experiences.


Getting to know your Workforce via Predictive Analytics

Predictive analytics as applied to the workforce has mostly focused on determining when an employee might leave. However there are other uses of predictive analytics that can give insights to what will make employees more engaged, what affects their satisfaction, and how changes to policies might impact morale, for example. Cliff Stevenson, Principal Analyst for Workforce Management at the Brandon Hall Group, presented the latest research, and Brian Gaspar, Senior Director of Product Development and Innovation at SumTotal Systems, shared some specific examples of how predictive analytics are used to answer a wider range of questions.


Questions from Members

One of the great things about membership to Brandon Hall Group is the ability to ask questions to our team of analysts, who will respond within 24 hours. Here are the questions answered this week:

  • I’m looking for tools for video sharing and a flip-board app. Do you have suggestions?
  • Workplace skills: Do you have research on the required skills in the future workplace?



Solution Provider Profiles


This solution provider profile features PlanSource, a technology company that offers flexible and intuitive software for benefits administration, insurance exchanges and human capital management. The firm’s complete cloud-based technology helps nearly 10,000 employers and 3.5 million consumers with benefits shopping, enrollment, billing, compliance and administration. The profile includes insights from Brandon Hall Group’s Cliff Stevenson, Principal Analyst for Workforce Management.


Research-based Blogs

Zooming’ to Success in the Modern World of HR

In Miami Beach last week, Principal Workforce Management Analyst Cliff Stevenson attended the Wisdom 2016 conference, presented by PeopleFluent. A highlight was the keynote by John Sculley (former CEO of Apple). In Sculley’s book Moonshot, zooming is explained as taking a very broad view across industries, products, and disciplines, which can allow you to borrow concepts and ideas. It occurred to Stevenson that this is what HR has been doing for greater part of two decades, and this concept of zooming is really an intrinsic part of HR in 2016 and beyond. Click here to read the blog.


Hire Success: Reporting from the SmartRecruiters 2016 User Conference #Hire16

If the applicant tracking system, the core piece of recruiting technology for many organizations, is so despised, then why is it also so prevalent? Brandon Hall Group Analyst Ben Eubanks answers these and other questions from the SmartRecruiters User Conference in San Francisco.
Please click the link below to read the blog.


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Mike Cooke



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Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.