Docebo Goes All In On AI

By David Wentworth, Principal Learning Analyst, Brandon Hall Group

Sometimes it feels like Artificial Intelligence is the “gluten-free” of the learning tech world. Most everyone has it in their marketing message, but not everyone is sure what it is or if it’s even necessary. In many cases, it is marketing jargon, though AI is real and coming to just about every technology you touch.

At their Inspire event in Toronto this past week and in the wake of their 7.5 release, Docebo declared themselves an AI company. They’re right. Claudio Erba, founder and CEO is incredibly passionate about pushing the boundaries of his company’s technology and committed Docebo to a future of AI-powered solutions. In fact, he intends to enlist Quantum Computing to train their AI algorithms.

Most providers are happy to offer related-content suggestions and call it AI, but that’s been a feature of the Docebo solution for some time. Docebo’s approach to AI is not about adding AI components to the mix. It’s about developing a set of learning specific algorithms that will progressively reshape its learning tech core, by expanding their scope and power by learning as they go. These algorithms specialize in various duties. E.g. there is a content analysis/comprehension one, a suggestion one, an auto-tagging one, one that analyzes social conversations. Things that are available right now in their latest release include:

  • AI-Powered Deep Search – Docebo’s AI analyzes learning content of any nature, understanding and categorizing keywords to make content easier to discover.
  • Auto-Tagging – The AI analyzes all learning content, identifying keywords and creating tags automatically, making it easier to link content that to learner interests and development paths.
  • Learner Suggestion: An AI algorithm automatically generates a list of learners who have engaged and have demonstrated interest on similar content, allowing users who are sharing an asset to target those who will value it most.

Having been at it for a long time, Docebo has a head start on this path. They have a wealth of data to draw from and train their AI. By using these resources, they hope to create an environment where learners are always seconds away from having exactly what they need.

But the real goal is a true virtual coach. Currently, you can sit on your couch and order Alexa to buy more paper towels or ask Google to dim the lights. Docebo wants you to be able to ask for information, guidance or advice and have it provided to you in an instantaneous, personalized manner. The machine behind the virtual coach will route tough questions to experts, get answers, and learn from these interactions. This helps the coach to improve, advance and provide progressively more relevant answers to learners.

While AI is reaching the saturation point of the market’s willingness to hear it described without detailing what it actually does, Docebo is presenting a not-so-distant future where AI actually delivers on all the promises.

David Wentworth, Principal Learning Analyst, Brandon Hall Group

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Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.

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